Commerce Insights Strategy, trends and stories from the world of social commerce.

One sample, dozens of videos: the TikTok Shop sample-to-video playbook — posting rates, CPA math, creator incentives, and community building.

TikTok Shop's New Phase in 2026: What's Changed and How Brands Should Adapt

The Hero Product That Crushes on Amazon Can Flop on TikTok — Because TikTok Discovers, It Doesn’t Search

TikTok Shop SMB sales surged 66% in 2025. 215,000+ active small sellers. 67% of consumers use TikTok to discover new brands — beating Amazon's 57%.

TikTok Shop is training brands to run live commerce instead of subsidizing it. Here's what changed, and what DTC brands need to launch live selling in 2026

TikTok Shop's hidden advantage isn't on-platform sales — it's the off-platform halo effect boosting Amazon, Meta, and direct conversions. Here's how to measure it.

Learn how the Meta Creative Import Tool lets advertisers import images and videos from Meta directly into TikTok Ads Manager's Creative Library, with auto-resizing and AIGC enhancement.

TikTok Shop captured ~20% of US social commerce in under three years. Here's what the numbers mean for your brand and whether you should be on the platform.

Discovery, trust, and checkout are collapsing into one loop. Here's why social commerce is becoming the operating system brands need to build, not bolt on.

TikTok Shop's Deals For You Days (Jun 17–Jul 2) overlaps Amazon Prime Day 2026. Here's how each platform drives sales and how to win on both.

TikTok tried to force all US sellers into mandatory Seller Shipping, then reversed course — but the signal is clear: TikTok wants more control over fulfillment.

TikTok tried to force all US sellers into mandatory Seller Shipping, then reversed course. The mandate is gone — but the signal is clear. Here's how to future-proof your fulfillment strategy.

TikTok Shop Just Got 120% Bigger. Are You In?

Meta Creative Import Tool for TikTok Ads Manager | Full Guide 2026

Why the Smartest TikTok Shop Brands Use Both

Building a TikTok Shop team in-house looks cheaper than it is. Here's the real $40k/month math behind build vs buy, and which one actually wins.

The new commerce path: entertainment first, validation second, retention last.

TikTok Shop converts directly and strengthens every other channel.

180 faceless affiliate creators generated $38M in GMV in a single month — no big followings, no faces. Here's what affiliate volume strategy on TikTok Shop actually looks like.

How Bask & Lather turned one viral moment into 1,000%+ YoY growth on TikTok Shop using a wide creator network and product-led content.